Adults who drove or delivered through an app last month, by the work they do: age, how much they rely on it, hours, other jobs, where they were born and views on their pay. For testing minimum pay, portable benefits, ratings and deactivation rules.

3 places · 6 traits

People around the world who took an online course last year, by what they study: age, where they live, main goal, who pays, courses finished and what certificates are worth to them. For testing prices, certificates, AI tutors and course formats.

5 places · 6 traits

Adults who shop online at a national retailer, by city, suburb or rural area: age, income, household, how often they order and how much, device, delivery choice, returns, price sensitivity, membership and feelings about personal data. For testing shipping, returns, membership and pricing changes on customers.

3 places · 11 traits

Adults who played a free-to-play online team game last month, by region: age, how they play, hours a week, spending, harassment and views on how the game makes money. For testing prices, loot boxes, chat rules and game changes.

4 places · 6 traits

US adults who use social media, by the platform they use most: age, children, time online, whether they post or scroll, where they get news, trust, privacy worries, harassment and how social media makes them feel. For testing platform rules, age limits and feed changes on users.

7 places · 9 traits

Households subscribing to a US streaming service, by plan (with ads, Standard, Premium): age, household, how long subscribed, hours watched, login sharing and whether they plan to cancel. For testing prices, ads, password sharing and what to show next.

3 places · 6 traits