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Subscribers: a video streaming service
Households subscribing to a US streaming service, by plan (with ads, Standard, Premium): age, household, how long subscribed, hours watched, login sharing and whether they plan to cancel. For testing prices, ads, password sharing and what to show next.
3 places, by plan
What each person has
- Age
- 18-2924%
- 30-4430%
- 45-5926%
- 60-9020%
- Household
- Lives alone23%
- Couple28%
- Family with children36%
- Shares with roommates13%
- Subscribed for
- Under 6 months25%
- 6 months to 2 years35%
- Over 2 years40%
- Hours a week
- Under 3 hours25%
- 3 to 10 hours47%
- Over 10 hours28%
- Login sharing
- Shares the login outside the household24%
- Keeps it in the household76%
- Thinking of cancelling
- Likely to cancel within 3 months20%
- Unsure33%
- Will keep it46%