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Donors: a regional food bank's supporters
People who gave to a regional food bank in the past two years, by how much they give a year: age, years giving, how they give, volunteering, why they give, how they want to hear from charities, household finances, plans for next year and trust in charities. For testing appeals, monthly giving and reporting on a nonprofit's supporters.
4 places, by giving a year
What each person has
- Age
- 20-3922%
- 40-5425%
- 55-6929%
- 70-9024%
- Years giving
- First gift in the past year38%
- 2 to 5 years34%
- Over 5 years27%
- How they give
- Online, now and then36%
- A monthly gift20%
- By check through the mail26%
- At events or through work18%
- Volunteering
- Has volunteered with the food bank24%
- Has not volunteered76%
- Why they give
- Helping neighbors in their community45%
- Their faith20%
- Has known hunger or hardship15%
- Wants their money to go furthest20%
- How they want to hear
- Email36%
- Mail26%
- Text messages10%
- As little as possible28%
- Household finances
- Finances are tight29%
- Comfortable49%
- Well off22%
- Giving next year
- Will give less17%
- Will give about the same66%
- Will give more17%
- Trust in charities
- Wary of how charities spend money21%
- Trusts some charities41%
- Trusts charities like this one38%